People who own online stores are able to offer their products on more than one online channel. In this way, they have an opportunity to get noticed by new audiences and boost sales. On the other hand, in case you are selling goods on just one channel, you are addressing just a fraction of the huge eCommerce market. With the help of multi channel eCommerce, you will be able to grow and expand and turn unexpected categories of online users into your loyal customers. So, did you figure out what multi channel eCommerce is?
Basically, it’s the process of offering products and/or services on different selling channels. Multi channel sales were present in the past because business owners were able to sell their goods in land-based stores and in catalogs for example. However, multi channel eCommerce makes the process simpler and even more versatile.
The easiest way to conduct multi channel eCommerce activities is to use an eCommerce platform. Most of these platforms are charging a small fee from every sale. This is how they make money in order to maintain the platform. Thanks to multi channel eCommerce platforms like Shopify, Magento, BigCommerce and WooCommerce, business owners are able to create perfect online stores and manage them without worrying about maintenance and potential problems.
Numerous studies have shown that using multiple channels to market and sell your products is one of the best ways to increase the number of sales. For example, businesses that list on more than one channel usually have higher earnings compared to those that are focused on one channel. Even though there are many different ways in which multi channel eCommerce helps business owners, there are two most important things to remember.
First and foremost, eCommerce sites that operate on multiple channels are able to interact with far more clients (both potential and existing) regularly. This is not a surprise at all because not everyone uses eBay for example. But, if you are present on eBay and let’s say Facebook, for example, you will definitely increase the chances to be found.
Another interesting thing about this approach is that customers who engage with a business via two or more channels usually purchase more things compared to the ones that use just one channel. It’s also a fact that people trust companies that are present on multiple channels more than the rest of the companies.