Facebook had a busy weekend, from news feed to live stream change – GreatResponder.com
While millions of Americans enjoyed a warm spring weekend, Facebook employees worked hard to respond to an avalanche of news about their business. After an already busy week for the social media platform, including a lawsuit by the Department of Housing and Urban Development and a policy shift regarding white nationalist and separatist content, five big stories have erupted on Facebook in the past few days, including one from the Washington Post, in which CEO Mark Zuckerberg calls for regulation of the social network. That’s what you need to know to get caught.
Facebook investigates restriction on who can broadcast live feeds
Facebook’s torrential news story began on Friday when Cheryl Sandberg, the chief operating officer, said the company was investigating restrictions on who can be put online, based on factors such as previous violations of community standards. The decision came less than three weeks after the terrorist attack in Christchurch, New Zealand, which killed 50 people posted on Facebook. The social network and other companies, such as YouTube, fought to prevent the video from being reloaded and distributed on their platforms.
In 2016, Zuckerberg said that live video would create new opportunities for people to get together. Around the same time, the company invested millions of dollars to encourage publishers like Buzzfeed to experiment with Facebook Live. This feature has provided an unprocessed window in real time to view events such as police shootings, but has also been used several times to pass on alarms. Following the Christchurch attack, Facebook is currently considering who should be able to broadcast the live video, which has proved difficult for the company to grasp effectively.
Sandberg also said Facebook will explore ways to create better technologies to quickly identify edited versions of videos and images with violent scenes and prevent their redistribution. She added that Facebook has identified over 900 different variations of the original Christchurch shooter’s lifestyle. Sandberg made an announcement on his blog, not in the Facebook news but in the Instagram Information Centre, suggesting that Facebook wants its subsidiaries to be more consistent.
Older Zuckerberg Blog messages Missing
Also on Friday, business insiders reported that the years of Zuckerberg’s press releases mysteriously disappeared, hiding details of the most important points in the history of Facebook. The missing memory contained everything the CEO had written in 2007 and 2008, as well as more recent ads such as Zuckerberg’s blog post, which was written in 2012 when Facebook acquired Instagram.
Facebook stated that the messages were erroneously deleted due to technical errors. The restoration work would have been extensive and not guaranteed, so we didn’t do it, according to a company spokesperson. They added that they did not know exactly how many messages had been lost in total.
This is not the first time that Zuckerberg’s content has disappeared from Facebook. In April last year, TechCrunch reported that some of the CEO’s messages had been removed from people’s personal e-mail inboxes. (Later Facebook extended the sending function to all Facebook Messenger users). And in 2016, a dozen or so articles from Zuckerberg’s blog also disappeared from the social network. The removal was also affected by a technical error, but in this case the blogs were then restored.
Zuckerberg advocates regulation in four areas
In an interview with WIRED last month, Zuckerberg stated: There are some really nuanced questions…about how to regulate, which I find very interesting from an intellectual point of view. The CEO of Facebook mentioned this idea Saturday in an article in the Washington Post. I think we need to give governments and regulators a more active role, wrote Mr Zuckerberg, calling for new regulation in four specific areas: harmful content, voice integrity, confidentiality and data portability.
In this article, Zuckerberg admits that he thinks his company has too much power when it comes to regulating language on the Internet. He also mentioned Facebook’s new independent board of directors, which will decide when users will appeal the Facebook moderators’ decisions on content. (On Monday Facebook announced that it was asking the public to comment on the new trial).
Mr Zuckerberg also said that the rest of the world should adopt comprehensive data protection legislation similar to the EU’s general data protection regulation, which came into force last year. Currently, there is no modern privacy law in the United States, although California passed a strong privacy law last summer, which Facebook initially rejected. A number of legislators and lobbyists are now trying to draft a federal privacy law before state ordinances come into force next year.
This description comes at a time when Facebook is facing an imminent investigation by the Federal Trade Commission into alleged privacy violations. Recently, legislators on both sides of the aisle have also shown an interest in regulation or even the collapse of the social media giant. Mr. Zuckerberg’s description provides an overview of the type of regulations suitable for his company. Some critics also claim that laws such as GDPR can strengthen the dominance of companies such as Facebook and Google.
Facebook Reveals howNews Feed works
How Facebook chooses which content is published on the News Feed is largely a mystery. As Will Oremus wrote on Slate last week: Despite all the efforts Facebook has made over the years to improve the flow of information, the social network remains as erratic and opaque as ever.
But on Sunday night, Facebook quietly announced that it would reveal more information about why users see one post over another while browsing their feeds. The company will soon have a Why am I seeing this job? A button similar to the one introduced for advertising in 2014. According to Buzzfeed it goes live this week and will be available to all Facebook users from mid-May.
This is the first time we have integrated information about how rating works directly into the application, Ramya Seturaman, product manager at Facebook, wrote in her blog post. For example, the new feature can tell users that they see a message because they are friends of someone on Facebook or because they have joined a particular group. But the button also provides more detailed information, such as the fact that users view a particular photo because they have commented more on the articles in the photo than other types of media.
Facebook is also updating an existing ad Why am I seeing this ad? It now informs users when an advertiser uploads their contact information to Facebook. It will also show users when advertisers are working with external marketing companies. For example, the advertisement of a shoe company may contain the name of a marketing agency that it has appointed to sell its new shoes.
Addressing Paid Publishers ?
On Monday morning, Mr. Zuckerberg proposed to create a new Facebook section dedicated to quality news. The details are hardly known, but it is possible that Facebook content is paid directly by publishers for sharing. These comments were made during Mr Zuckerberg’s interview with the head of the European media, Matthias Döpfner, which the CEO published on his personal Facebook page. The announcement came a year after Facebook announced that the company would not start adding content to its Newsfeed for the benefit of friends and family.
Last week Apple announced the launch of a $10 a month news aggregation service called News+ (with content from WIRED). But unlike Apple, Facebook does not seem to be a professional subscription. We approach the subject from a completely different angle than some of the other actors in the audience who see the news as the way they want to maximize their income. We don’t necessarily see it that way, said Zuckerberg in an interview.
Facebook’s previous attempts to collaborate with media organisations have been mixed. The social network had also previously explored the possibility of creating a special volume for publishers, but left the project. Without knowing more, it remains to be seen what will be different this time.